Dharm Vatika, a well known real estate developer based in Ahmedabad, decided to participate in the MZone Property Show to be held in the city. They booked a tiny 6m x 3m area and asked Approach Media to make the most of the available space.

We decided to treat the smallness of the stall as a strength rather than a handicap and worked on an exclusive look that would draw the attention of the visitors. We put the only wall of the stall to optimal use by mounting translight panels with attractive pictures of Dharm Vatika's projects. The stall had a wooden carpet with strips of lawn on 2 borders and a couple of potted plants to convey the company's focus on greenery.

We also set up an attractive reception desk, a mini lounge area and even a small discussion table. A carved logo and a simple leafy design completed the exclusive look.