The Indian Institute of Teacher Education (IITE) is a well known organization run by the Gujarat government that grooms the teachers of the future. The organization's management decided to participate in the Vibrant Gujarat Summit 2013 and entrusted Approach with the responsibility of setting up a 6m X 6m stall.

In keeping with Indian tradition and with focus on simplicity, we decided on a minimalist look. We put up posters of Indian stalwarts like Gandhiji, Swami Vivekanada, Sri Aurobindo and Rabindranath Tagore with their take on education. One white wall had a poster of the IITE campus occupying half of the space. The remaining part of the wall was left empty on purpose to underscore the simplistic look.